How to design a logo. Crucial tips for designing an effective business logo
The Perfect Logo Design
Essential Guidelines for creating a business logo
that really works!
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Dear Friend,
My name is Robert Baldwin and I am a graphic designer and video producer. I have been designing logos for many many years. Logo designs for small businesses, non-profit organizations, government agencies, you name it! What I have discovered through trial and error over the years is a FULL PROOF METHODOLOGY for designing the Perfect logo!
What does that mean?
I’ll get to that, but first you need to know what a logo design REALLY IS!! … A logo is MUCH more than just a catchy design or graphic on a business card. ..But sadly, that’s what the majority of business owners think, especially when they are starting out! A logo is an important marketing tool that serves a purpose. How well it is designed and how closely it follows the rules and guidelines outlined in this book will determine how well it will fulfil that purpose.
Who is this information for?
For Business Owners.
If you’re starting up your business and have decided to design your own logo, this information is essential for creating an effective corporate brand and that all important first impression.
If you’re hiring a graphic designer, knowing this information can ensure you’re not just paying for a pretty picture, but a great marketing tool!
For Graphic Designers.
You already know how to use Photoshop and Illustrator… Awesome! Add this knowledge to your own so you can provide your clients with tremendous value from your graphic design products!
Any designer can sell a “logo design”. With this added value, you can now offer legitimate “corporate identity & branding”.
You are no longer just a graphic designer, you’re becoming a marketing expert!
What you will receive
In this book, you will receive some GREAT information about the graphic design industry and the logo design process. Things all business owners should know!
- What is RGB and CMYK?
- What are Rastor and Vector images?
- What is resolution?
- What’s the difference in file formats for images? (JPG, PNG, EPS, AI, etc…)
- What fonts should I use?
- What fonts should I avoid?
- What colours should I avoid in my logo?
- How to create the most versatile logo for advertising
I highlighted the last point because it is key to logo design. When most business owners and graphic designers start developing a logo, they dive right into the “design” part without ever thinking about marketing and advertising.
THIS IS A CRUCIAL STEP!
Some things to consider when starting to develope your logo:
- Who’s going to see this logo? (Who’s my target audience?)
- Where is it going to appear?
- Am I going to print the logo in full colour or black and white?
- Is it going to be visible from far away?
- etc…
Do it right the first time!
Re-branding is a complete NIGHTMARE for businesses! Especially if you are already established in your market, you run the risk of being forgotten and loosing loyal customers. Not to mention the fact that EVERYTHING needs to be re-designed! (your business cards, your websites, your letterheads, you promotional materials… EVERYTHING!!).
Take the time to do it right, follow the guidelines in this book and give your business the effective marketing tool it deserves: the Perfect Logo Design!
Thank you,
Sincerely,
Robert Baldwin.
Download this eBook right now!
ONLY $14.97
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